Today Theaterfestival Boulevard proudly announces its new campaign image. For the 38th edition, which takes place from 4 to 14 August 2022, the collaboration is with Rogier Roeters, an artist from our hometown 's-Hertogenbosch, The Netherlands. He is best known for his quirky work, which is widely shared on Instagram. He has created artwork for the campaign image especially for Theaterfestival Boulevard and in-house designer Karin Jonkers of Yell & Yonkers is responsible for the design.